We've just set up our YouTube channel and posted our first video, so we're giving our reasons on why we used the medium of video!
5. Pictures are worth a thousand words? A video is worth a MILLION!!!
What video has that a picture or a block of text doesn't is that it can display a lot of information in a very brief period of time. Having a video showing off your product gives a potential customer a chance to see what your product really looks like. Also if, like us, you've done a video showing how the product is made, it dispels any doubt that you made the item yourself.
4. People are lazy.
Its true. The grand majority of people would prefer to sit down with a nice cup of tea and watch a video explaining everything to having to read through an article. Videos are easier to digest. Don't believe me? How many hours have you spent this week in front of the television or on YouTube watching videos? My point exactly.
3. You can make it helpful.
When you go into a shop, what are you met with? An experienced genius in his field of work who knows exactly what you're after before you do? No. Those days are gone. You're now met with teenagers who could point you into the direction of something remotely relevant, but they are likely to have minimal knowledge of the products. The old boys who know what you can do to fix your problem are online and if you want to compete with them for online sales, you need to make a video.
2. Google's biased.
Google's priorities are sites with video. When you make a search, they enjoy displaying a mixture of results that include video, images etc. If you keyword your video correctly, it has a good chance of ranking well. Additionally, Google owns YouTube, so you'd be a fool to use any other video host if you wanted to rank well on Google. Its a very biased search engine.
1. Share, retweet, get viral!
People are more likely to share a video onto their newsfeed, timeline, etc than pages of text. Videos are interesting and people will share interesting content. Also, if you put a video onto your own Facebook page people are more inclined to click on the video thumbnail than something with no visual content.
What would you rather do? Read an article, or watch a video? Let your inner laziness take over!